Formats Unpacked

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Formats Unpacked: Soul Music
How a format about music uses human stories to move your heart and your feet
 • 
Hugh Garry
Formats Unpacked: How I Built This
How an interview format uses storytelling to make entrepreneur interviews relatable
 • 
Hugh Garry
1
Formats Unpacked: Sesame Street
How a format changed children's TV forever
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Hugh Garry
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Formats Unpacked: Lofi Girl
 • Hugh Garry
10
Formats Unpacked: Wordle
 • Hugh Garry
Formats Unpacked: The Rewatchables
 • Hugh Garry
2
Formats Unpacked: Axios
 • Hugh Garry
Formats Unpacked: Sample Breakdowns
 • Hugh Garry
3
Formats Unpacked: Brand Guidlines
 • Hugh Garry
2
Formats Unpacked: Brand Guidlines
How a format is used to ensure a brand's look and feel remains consistent
 • 
Hugh Garry
2
Formats Unpacked: The Lives They Lived
How a format uses visual design to connect readers in a visceral way
 • 
Hugh Garry
1
Formats Unpacked: Financial Audio - Caleb Hammer
How a brutally honest YouTuber reinvented financial advice for Gen Z
 • 
Hugh Garry
1
Formats Unpacked: Boiler Room
How a format has built one of the most important archives in dance music
 • 
Hugh Garry
2
Formats Unpacked: The Merrily Watkins Mysteries
How a book series uses ambiguous endings to keep people coming back
 • 
Hugh Garry
Formats Unpacked: Sample Breakdowns
How a music explainer format does a hell of a lot of explaining with very little
 • 
Hugh Garry
3
Formats Unpacked: Wired's 5 Levels
Why a video series about complex subjects has millions of fans
 • 
Hugh Garry
Formats Unpacked
Formats Unpacked
Industry experts unpack one of their favourite content formats.
Recommendations
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The Power of Us
The Power of Us
Dominic Packer & Jay Van Bavel
Cultural Content
Cultural Content
Chris Unitt
Only Dead Fish
Only Dead Fish
Neil Perkin
Why is this interesting?
Why is this interesting?
Noah Brier
The New Fatherhood
The New Fatherhood
Kevin Maguire

Formats Unpacked

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